Events: CIAT hits the road
CIAT's marketing has become highly mobile. In May 2006, a truck left CIAT for a 7-month tour of 40 European cities (in 12 countries) designed to launch new products. CIAT, a corporate member of the IIR, is a French company manufacturer of air-conditioning and air-treatment equipment. Visitors will be able to board the truck to see the mobile exhibition and lectures and debates will be held in each city on the itinerary.