Le marché de la crème glacée au Danemark

Le marché danois de la crème glacée représentait 38,15 millions de litres en 2012, c'est-à-dire 6,8 litres par personne. (article en anglais)
According to Mintel, the Danish ice cream retail market size represented 38. 25 million litres in 2012. It is expected to reach 37. 8 million litres in 2013 and 37. 5 million litres in 2017.
It represents a consumption of 6. 8 litres per capita in 2012; 6. 7 in 2013; and 6. 59 in 2017.
In terms of value, it represents 35. 1 USD per capita in 2012; 35, 6 in 2013; and 34. 7 in 2017.

The retail market compound annual growth rate (CAGR) was -2. 9% in volume during the period 2008-2012 (0. 9% in value) and is expected to reach -0. 2% in volume during the period 2013-2017 (0. 9% in value).

This market covers all packaged ice cream, sorbets and water ices in family packs, individually wrapped and multipack format.

The main market players are: Premier Is - Mejerigaarden A/S. (28. 9% in volume), Unilever PLC (20. 1%), A Frost A/S (6. 8%), own label (19. 8%), others (24. 4%).