Le marché des conditionneurs d’air en Indonésie

Le marché indonésien des conditionneurs d'air, le plus important en Asie du Sud Est, devrait progresser à un taux actuariel de 13% durant la période 2013-2018. (en anglais)
According to a new TechSci report proposed by ReportLinker, Indonesia’s air conditioner market is expected to grow at the Compounded Annual Growth Rate (CAGR) of around 13% during 2013-18.
According to BSRIA, the Indonesia's air conditioner market is the largest one in Southeast Asia (1.9 million units sold in 2011).

The majority of the demand for air conditioners in Indonesia comes from the residential sector. However, demand from the  industrial sector is expected to grow at a higher rate due to the implementation of the government’s MP3EI Master Plan 2011-2025. This plan  aims to develop economic corridors across all the six regions of the country.

The split air conditioners segment will continue to dominate the air conditioning market in Indonesia during the forecast period.

The Java region of Indonesia holds the major market share in  Indonesia’s air conditioner market, as a majority of the country’s population resides in this region. However, growing urban populations, increasing per capita income and rapid industrialization are likely to fuel the demand for air conditioners in the Sumatra region over  the next five years.

The key players operating in Indonesia’s air conditioning market include Sharp Electronics, Toshiba, Panasonic, LG, Samsung, and Hitachi, with LG holding the leadership position.