L’industrie des aliments congelés en Thaïlande (en anglais)

Les aliments congelés ont fait leur apparition en Thaïlande en 1991. En 1993, les consommateurs thaïlandais étaient déjà convaincus de leurs qualités gustatives, de leur prix raisonnable et de leurs avantages en termes de sécurité et d'hygiène alimentaire.
In 1991, frozen food was firstly introduced to Thai consumers whereas they were well known for their taste sensation, reasonable price, safe and cleaning process in 1993.

It is acceptable that at the present, the various frozen food including ‘ready to eat’ and ‘ready to cook’ are commercially sold through retailing and wholesaling. Frozen food with nutrients must be stored in freezer at -18 °C.

For the past 5 years, Thailand’s frozen food market has continuously grown. The growth opportunity of Thai frozen products has tended upwards because entrepreneurs can communicate effectively with customers by providing the proper information and the variety of their products with nutrition, good taste and safety. Thai people are getting more familiar with ready meals and ready to cook because of the change of consumer lifestyle and they are provided to almost all convenient stores and supermarkets which are access widely to target consumers. Manufacturers are expanding their investment in new product development, including production capacity in order to satisfy customers with product variety, low price and attractive promotion.

Besides, the advance technology in household products, especially refrigerators and microwave ovens are positively related to the frozen food products. They can bring the versatility and convenience that consumers need for their busy life. As the result of meeting the requirement of consumers, the frozen food become popular not only in Thailand but also in many countries.

Thai frozen food is mainly exported to Japan, USA, Austria, Libya, Italy, Canada, Saudi Arabia, China, Egypt and South Africa. Department of International Trade Promotion (DITP, 2014) reported that in 2014 between January and March the overall percentage of Thailand’s frozen food export to top 10 trading partners decreased by 2% from 2013. The competitiveness on export market becomes more challenging.

Regarding to Thailand’s frozen food market, the followed figure shows frozen processed food in the volume and value growth in Thailand between 2012 and 2017. Apparently, the volume and value of frozen processed food in Thailand have tended to grow steadily since 2009. In 2014, the volume and value growth of frozen processed food increase slightly 7% - 8% from 2013. It is surprising that the growth of frozen processed food will have almost doubled with 73% of volume and 82% of value between 2009 and 2017 whereas the volume and value will keep growing at the same speed with a further increase of approximate 6% between 2015 and 2016. In addition, by 2017 the growth of frozen processed food is predicted approximately 75,177 tons with sales increasing to 17 million Baht. Then, it can mention that frozen food plays an import role in both economic and business aspects of Thailand and in other countries.

Source: EAU Heritage Journal

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