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Consumer awareness progresses faster than actual purchases in French AC market.

La clim progresse dans les esprits, pas dans les achats.

Type of article: Article

Summary

A survey showed that, although French consumers are aware of the benefits of air-conditioning, this does not necessarily translate into purchases. After two years of growth (+23.4% in 1994 and +13% in 1995), the market for individual air-conditioning levelled off in 1996, with 183,100 air-conditioners sold. However, sales of reversible appliances continued to rise.

Details

  • Original title: La clim progresse dans les esprits, pas dans les achats.
  • Record ID : 1998-1224
  • Languages: French
  • Subject: Regulation
  • Source: CLIM Prat. - n. 2
  • Publication date: 1997/04
  • Document available for consultation in the library of the IIR headquarters only.

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