THE AUSTRALIAN FROZEN FOOD PICTURE.

Author(s) : COWAN E.

Type of article: Article

Summary

THE ARTICLE GIVES A BREAKDOWN OF THE VALUE OF THE AUSTRALIAN FROZEN FOOD MARKET (TOTAL US $ 718 MILLION) TOGETHER WITH DETAILS OF VARIOUS NATIONALLY PRODUCED PRODUCTS. THE COST OF PRODUCT LAUNCH, THE INTRODUCTION OF PRODUCTS WHICH WERE SUCCESSFUL OVERSEAS AND NEW INNOVATIVE PRODUCTS ARE DISCUSSED. INNOVATIVE PRODUCTS SOMETIMES FAIL DUE TO LACK OF MARKETING EXPERTISE, BUT NEVERTHELESS PRESENT AN ENORMOUS CHALLENGE. G.R.S.

Details

  • Original title: THE AUSTRALIAN FROZEN FOOD PICTURE.
  • Record ID : 1985-2253
  • Languages: English
  • Subject: Figures, economy
  • Source: Quick frozen Foods int. - vol. 26 - n. 2
  • Publication date: 1984/10
  • Document available for consultation in the library of the IIR headquarters only.

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