ShareWhen "snowman" revisits the freezer centre.
Quand "Bonhomme de Neige" revisite le freezer centre.
Author(s) : AUBRY J. F.
Type of article: Article, Case study
Summary
The Gimbert group recently revealed the first shop of its new brand, Snowman "the new market". This prototype, which clearly stands out compared with classic stores, metamorphoses the shop floor into a gourmet and convivial place, whilst accentuating product safety. A unique concept in Europe, positioning the freezer centre and frozen products as "top-of-the-range".
Details
- Original title: Quand "Bonhomme de Neige" revisite le freezer centre.
- Record ID : 2004-2258
- Languages: French
- Source: Monde Surgelé - n. 89
- Publication date: 2004/01
- Document available for consultation in the library of the IIR headquarters only.
Links
See the source
Indexing
- Themes: Supermarkets, display cabinets
- Keywords: Design; Quick freezing; Supermarket; Case study
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