Promotion of the AFFI 2005 Western Frozen Food Convention by a band of superheroes
The American Frozen Food Institute, the US national trade association representing all aspects of the frozen food industry supply chain, from manufacturers to distributors to suppliers to packagers, has turned to a band of superheroes to promote the 2005 Convention that will be held in San Francisco on January 12-16, 2005. According to the Chairman of the Western Frozen Food Convention, Tom Ielmini, this band of superheroes, called the "League of Opportunity", represent the exciting and new as well as time-tested value of the 2005 Western frozen Food Convention and capture the excitement and effectiveness of the Convention.