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Carrefour's power play.

Author(s) : KUIPERS P.

Type of article: Article

Summary

Since the opening of its first "Grand Magasin libre service" in 1963, Carrefour has become the world champion of hypermarkets. Celebrating its 35th anniversary last November, this global player revealed plans to increase its international profile. By 2002 Carrefour wants to have 500 stores outside France.

Details

  • Original title: Carrefour's power play.
  • Record ID : 1999-3065
  • Languages: English
  • Subject: Figures, economy
  • Source: Elsevier Food int. - vol. 2 - n. 1
  • Publication date: 1999/01
  • Document available for consultation in the library of the IIR headquarters only.

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