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CRITERIA FOR SELECTING DISPLAY CABINETS FOR FROZEN FOOD.

[In Dutch. / En néerlandais.]

Author(s) : DIJK W. J. van

Type of article: Article

Summary

APART FROM OBJECTIVE FACTORS SUCH AS INVESTMENT AND EXPLOITATION COSTS, SUBJECTIVE FACTORS ALSO PLAY A ROLE IN THE CHOICE OF A DISPLAY CABINET FOR A SPECIFIC PURPOSE. THE OBJECTIVE FACTORS CAN BE CALCULATED, BUT NOT SUBJECTIVE FACTORS AS THEY HAVE TO BE EVALUATED BY A WEIGHING COEFFICIENT WHICH INVOLVES MARKETING PHILOSOPHY, PRODUCT DISPLAY, TYPE OF SHOP OR SUPERMARKET, ETC. THE AUTHOR DESCRIBES A SYSTEMATIC APPROACH TO EVALUATE ALL THESE FACTORS IN RELATION TO EACH OTHER.

Details

  • Original title: [In Dutch. / En néerlandais.]
  • Record ID : 1986-1461
  • Languages: Dutch
  • Source: Koeltech. Klim. - vol. 7 - n. 10
  • Publication date: 1985/10
  • Document available for consultation in the library of the IIR headquarters only.

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