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MARKETING HEAT PUMPS FOR ELECTRIC-POWER PLANTS.

[In German. / En allemand.]

Author(s) : WITTWER D.

Type of article: Article

Summary

SALES OF HEAT PUMPS ARE HEAVILY, BUT NOT COMPLETELY DEPENDENT ON PETROLEUM PRICES. THIS, ALONG WITH THE EFFORTS TOWARD PROTECTING THE ENVIRONMENT, MAKES THE MARKET RIPE FOR HEAT PUMPS. THE AUTHOR GIVES SOME BASIC MARKETING TIPS, ESPECIALLY AS REGARDS HEAT PUMPS. HE CLASSIFIES THE HEAT-PUMP MARKET INTO FIVE DIFFERENT SUB-SECTORS AND GIVES SOME SUGGESTIONS FOR LONG-TERM PROMOTION OF HEAT PUMPS. M.C.

Details

  • Original title: [In German. / En allemand.]
  • Record ID : 1992-1372
  • Languages: German
  • Source: INFEL Info - n. 3
  • Publication date: 1991/08
  • Document available for consultation in the library of the IIR headquarters only.

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