ShareRefrigerator sales rise in 2015 in France
Sales of refrigerators in France in 2015 increased by 4.7% and total sales reached 2.62 million units.
Statistics released by GIFAM, the French Association of household appliance manufacturers, show that sales of refrigerators in France in 2015 increased by 4.7% and total sales reached 2.62 million units.
The market is mature, with a penetration rate of 98% in 2013, and most sales are therefore replacements.
French consumers have a marked preference for combined refrigerator/freezer models (44.4% of sales in 2015) for space-savings reasons. Double-door refrigerators represent 20.2% of sales, followed by single-door refrigerators (18.2% of sales), table-top models (9.1% of models), and American models (8.1% of sales).
Energy consumption is a major factor governing customer’s purchasing decisions.
In 2015, sales of freezers reached 711,000 units, down 0.7% compared with 2014. The consumer preference for combined refrigerator/freezer models undoubtedly experts a negative effect on sales of freezers.
Refrigerators and freezers together account for 27% of total sales of large household appliances in France.
Source: JARN, June 2016
The market is mature, with a penetration rate of 98% in 2013, and most sales are therefore replacements.
French consumers have a marked preference for combined refrigerator/freezer models (44.4% of sales in 2015) for space-savings reasons. Double-door refrigerators represent 20.2% of sales, followed by single-door refrigerators (18.2% of sales), table-top models (9.1% of models), and American models (8.1% of sales).
Energy consumption is a major factor governing customer’s purchasing decisions.
In 2015, sales of freezers reached 711,000 units, down 0.7% compared with 2014. The consumer preference for combined refrigerator/freezer models undoubtedly experts a negative effect on sales of freezers.
Refrigerators and freezers together account for 27% of total sales of large household appliances in France.
Source: JARN, June 2016