The Bristish frozen food market

The total frozen food market for the 52 weeks ending June 22, 2014 stands at just under 7.3 billion euros and grew year on year by 2.5% in value.
The latest data provided by Kantar Worldpanel for the 52 weeks ending June 22, 2014 shows that the total frozen food market stands at just under 7.3 billion € and grew year on year by 2.5% in value.
In the retail word it is the freezer specialists, the discounters and the premium retailers that are still enjoying growth.
The retail frozen food market has now enjoyed year-on-year value growth for the last 14 quarters and continues to outperform the retail market in general.

The last six months have seen a dramatic reversal in fortune for the ice-cream market as at long last the warm weather has stayed sufficiently long enough to get consumers out buying more ice cream.
The ice-cream market is now worth just over 1080 million € and is growing at a rate of 9.9% year on year whilst volume has grown by a very impressive 7.1% year on year.

Other growth sectors in frozen foods include potato products at 5.6% year on year whilst savoury food is still growing at 4.3% year on year and meat and poultry is growing at 1.5% year on year.


Source: The Bulletin, Sept-Oct. 2014