CANADIAN FROZEN FOODS: STRONG ON POTENTIAL BUT SHARE GROWTH REMAINS SMALL.

Type of article: Article

Summary

THE PAPER COMPARES THE GROWTH RATE IN THE SALE OF FROZEN FOODS IN CANADA WITH THAT IN THE U.S.A. IN 1981. THE RATE IS SLOW IN CANADA AND VARIES IN DIFFERENT PROVINCES. IMPROVED MERCHANDISING, SHELF MANAGEMENT, CONSUMER AWARENESS ARE ESSENTIAL TO ACHIEVE TRUE MARKET POTENTIAL. CONSUMER TRENDS FAVOUR GROWTH. C.R.F.

Details

  • Original title: CANADIAN FROZEN FOODS: STRONG ON POTENTIAL BUT SHARE GROWTH REMAINS SMALL.
  • Record ID : 1984-1297
  • Languages: English
  • Subject: Figures, economy
  • Source: Quick frozen Foods int. - vol. 25 - n. 1
  • Publication date: 1983/07
  • Document available for consultation in the library of the IIR headquarters only.

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