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Electric heat pumps: how to achieve a dominant market position.
Author(s) : ZEINHOFER H.
Summary
The marketing of heat pumps as a heating system meets a highly competitive environment: the market of space heating is dominated by fossile fuels. It needs a very exact market plan including all possible measures like the analysis of the market, definition of market goals, a detailed planning process, a clear distribution policy and controlling measures to achieve a reasonable or even a dominant market position.
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Pages: 1997-4
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Details
- Original title: Electric heat pumps: how to achieve a dominant market position.
- Record ID : 1998-1919
- Languages: English
- Source: Heat Pump Systems, Energy Efficiency, and Global Warming.
- Publication date: 1997/09/01
- Document available for consultation in the library of the IIR headquarters only.
Links
See other articles from the proceedings (28)
See the conference proceedings
Indexing
- Themes: Other heat-pump applications
- Keywords: Household application; Economy; Austria; Heat pump; Market; Heating
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Experiences with two contracting models.
- Author(s) : HOHLA A.
- Date : 1997/09/01
- Languages : English
- Source: Heat Pump Systems, Energy Efficiency, and Global Warming.
- Formats : PDF
View record
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Biomass and heat pumps.
- Author(s) : ATZGERSTORFER K., HALOZAN H.
- Date : 1997/09/01
- Languages : English
- Source: Heat Pump Systems, Energy Efficiency, and Global Warming.
- Formats : PDF
View record
-
Biomasa y bombas de calor.
- Author(s) : ATZGERSTORFER K., HALOZAN H.
- Date : 2003/12
- Languages : Spanish
- Source: Frío Calor Aire acondicionado - n. 354
View record
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Ups and downs: the development of the Austrian ...
- Author(s) : HALOZAN H.
- Date : 1998/05/12
- Languages : English
- Source: Deployment activities of heat pumping technologies. Workshop proceedings.
View record
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Prospects for ground-source heat pumps in Europe.
- Author(s) : SANNER B.
- Date : 1999/03
- Languages : English
- Source: IEA HPC Newsl. - vol. 17 - n. 1
View record