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Ensuring growth in food companies.

L'entreprise agroalimentaire : assurer la croissance.

Author(s) : BEAULIEU Y., BERNARD F., FORTIN J.

Type of monograph: Book

Summary

The book deals with development in agro-food companies, and particularly with the following topics: worldwide environment, the great commercial conglomerates, typical company problems, including business objectives, and human and financial matters; market studies and marketing, advertising; information, research.

Details

  • Original title: L'entreprise agroalimentaire : assurer la croissance.
  • Record ID : 1997-2583
  • Languages: French
  • Subject: Figures, economy
  • Publication: Editions du Monde alimentaire - Canada/Canada
  • Publication date: 1996
  • ISBN: 2980520705
  • Source: Source: 346 p. (15 x 22.8); fig.; tabl.
  • Document available for consultation in the library of the IIR headquarters only.

Indexing