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Future economic and marketing considerations.

Author(s) : POMPELLI G.

Type of excerpt: Book chapter

Summary

The fresh-cut produce industry has experienced an extended period of growth and has entered a new century with justifiable expectations of continued growth and success. The focus on technology transfers and fresh-cut specific research and development efforts has yielded new products, new brands, improved packaging, and extended shelf life in the store and at home. Much of this growth can be traced to the industry's ability to focus on health and nutrition characteristics while offering consumers convenience and product consistency. As a result, the fresh-cut industry is, in many ways, ahead of other segments in the agricultural economy in that it recognizes that production decisions should begin with a good understanding of end users' (consumers and food-service) demands and preferences.

Details

  • Original title: Future economic and marketing considerations.
  • Record ID : 2003-2843
  • Languages: English
  • Source: Fresh-cut fruits and vegetables: science, technology and market.
  • Publication date: 2002
  • Document available for consultation in the library of the IIR headquarters only.

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