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Key issues in export packaging development.

Author(s) : SELIN J.

Type of article: Periodical article

Summary

The article deals with the following topics: the "added value" concept; spoilage of food, damage to other goods; packaging and freight costs; adaptation to target market materials handling; positioning of the product on the market; promotional design; adaptation to target market packaging regulations; and packaging technology.

Details

  • Original title: Key issues in export packaging development.
  • Record ID : 1998-1676
  • Languages: English
  • Subject: Developing country
  • Source: Packag. Action - n. 5
  • Publication date: 1997/03
  • Document available for consultation in the library of the IIR headquarters only.

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