Share

REFRIGERATED DISPLAY CABINETS SPECIALLY DESIGNED FOR READY-TO-SERVE PRODUCTS.

LES VITRINES FRIGORIFIQUES SPECIALISEES POUR LA 4E GAMME.

Author(s) : PINAUD J.

Type of article: Article

Summary

THE RETAILING OF READY-TO-SERVE PRODUCTS REQUIRES HIGH PERFORM ANCE DISPLAY CABINETS SPECIALLY ADAPTED TO DISPLAY THE ADVANTAGES OF FRESHNESS AND TURN OVER OF THE PRODUCT. THE SETTING UP OF SUCH DISPLAY CABINETS REPRESENTS AN IMPORTANT INVESTMENT WHICH MUST BEINTEGRATED WITH THE COMMERCIAL STRATEGY OF THE OPERATORS. THE FUTURE OF READY-TO-SERVE PRODUCTS DEPENDS ON APPROPRIATE MARKETING IN ALL TYPES OF SHOP, AND THE REFRIGERATION LOGISTICS ARE CLOSELY ASSOCIATED WITH IT J.L.

Details

  • Original title: LES VITRINES FRIGORIFIQUES SPECIALISEES POUR LA 4E GAMME.
  • Record ID : 1990-0132
  • Languages: French
  • Source: Rev. gén. Froid - vol. 79 - n. 3
  • Publication date: 1989
  • Document available for consultation in the library of the IIR headquarters only.

Links


See other articles in this issue (9)
See the source

Indexing