HVAC-R in Brazilian market

HVAC marketing indexes have been raising for seven years. For instance, comparatively to 2008, HVAC sales tax during 2015 increased 43% on average.
Important researches carried out by Economy and statistics department of Brazilian association for matters of refrigeration, air-conditioning, ventilation and heating (ABRAVA), HVAC marketing indexes have been raising for seven years. For instance, comparatively to 2008, HVAC sales tax during 2015 increased 43% on average.

Nonetheless, customers still resist buying HVAC-R equipment due to its high cost and spent electricity rates. Abrava survey carried out along 2014 could identify the most important aspects for customers to acquiring residential air-conditioning systems. (as we can see below)

Source: CLIMA 2016 - 12th REHVA World Congress