ShareRefrigeration appliances market in Hong Kong
The already high penetration rate of fridge freezers at close 76% has limited the overall volume growth potential of refrigeration appliances in 2013.
Refrigeration appliances registered stable volume growth in 2013 versus 2012 due to their essential nature in households. However, Energy efficiency remains a key concern of consumers when selecting refrigeration appliances.
Hitachi (Hong Kong) Ltd increased its volume share to 22% to maintain its lead in refrigeration appliances in 2013. Strong marketing campaigns and product innovation managed to see the player leading slightly ahead of Samsung Electronics Hong Kong Ltd since 2012.
Source: Euromonitor international
Hitachi (Hong Kong) Ltd increased its volume share to 22% to maintain its lead in refrigeration appliances in 2013. Strong marketing campaigns and product innovation managed to see the player leading slightly ahead of Samsung Electronics Hong Kong Ltd since 2012.
Source: Euromonitor international