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The market for consumer durables in India

A few figures from a report published by India Brand Equity Foundation on the market for consumer durables in India, including refrigerators and air conditioners.
The foundation IBEF (India Brand Equity Foundation) recently published a report establishing that only 29% of households in India owned a refrigerator, and estimated that emerging rural areas have a great potential for appliances like refrigerators as the government plans to invest significantl...

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