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UK younger shoppers neglect their freezers

Freezers across the UK are ‘neglected’, ‘under-used’ and ‘under-appreciated’, with younger shoppers dubbing them ‘graveyards’ for food that is soon to go off, according to the latest consumer research from IGD ShopperVista.
Freezers across the UK are ‘neglected’, ‘under-used’ and ‘under-appreciated’, with younger shoppers dubbing them ‘graveyards’ for food that is soon to go off, according to the latest consumer research from IGD ShopperVista.

18-34-year-olds are twice as likely to agree that they don’t like e...

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