ITALY:THE TRANSALPINE LEADERS OF THE FROZEN SECTOR.

ITALIE : LES LEADERS TRANSALPINS DU SURGELE.

Type of article: Article

Summary

IN A GENERAL REVIEW OF COMPANIES OPERATING IN THE ITALIAN MARKET FOR FROZEN FOOD, THOSE WHO TAKE PART AREMENTIONED ; THEIR ORIGIN, CHARACTER (MULTINATIONAL, NATIONAL, FOREIGN, LOCAL), ACTIVITY (PRODUCTION, IMPORTS, DISTRIBUTION), THEIR DEGREE OF INTEGRATION, GENERAL STRATEGY, SPECIALITIES AND ADVERTISING POLICY ARE DESCRIBED. J.R.

Details

  • Original title: ITALIE : LES LEADERS TRANSALPINS DU SURGELE.
  • Record ID : 1990-1332
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 5 - n. 46
  • Publication date: 1989/07
  • Document available for consultation in the library of the IIR headquarters only.

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