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Marketing and performance benchmarks for the fresh produce industry. FreshTrack 1997.

Author(s) : MCLAUGHLIN E. W., PARK K., PEROSIO D. J.

Type of monograph: Report

Summary

This report, prepared by the Food Industry Management Program at Cornell University (USA) establishes marketing, operational and performance benchmark measures to assist fresh produce industry executives understand the opportunities and challenges of the future. Extract from the table of contents: dynamics of the produce system; study goals, methodology and respondent profile; retail, wholesaler, foodservice and grower/shipper benchmarks: empirical results and perspectives; systemwide implications and conclusions.

Details

  • Original title: Marketing and performance benchmarks for the fresh produce industry. FreshTrack 1997.
  • Record ID : 2000-0534
  • Languages: English
  • Subject: Figures, economy
  • Publication: Cornell University - United states/United states
  • Publication date: 1997/10
  • Source: Source: 125 p. (21.5 x 28); fig.; tabl.; append.
  • Document available for consultation in the library of the IIR headquarters only.

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