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Marketing foods into the next century.

Author(s) : HAMMONDS T. M.

Type of article: Periodical article

Summary

The author, who is head of the Food Marketing Institute (USA), offers advice to supermarkets, including the importance of forming strong partnerships and of preparing for competition from unexpected places.

Details

  • Original title: Marketing foods into the next century.
  • Record ID : 1995-3271
  • Languages: English
  • Subject: Figures, economy
  • Source: Frozen Food Rep. - n. 6
  • Publication date: 1994/11
  • Document available for consultation in the library of the IIR headquarters only.

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