SUCCESS AND COMPETITION OF FROZEN FOOD.

[In Italian. / En italien.]

Author(s) : TORELLI F.

Type of article: Article

Summary

THE VERY HIGH INCREASE IN FROZEN FOOD CONSUMPTION IN ITALY DU RING THE LAST TWENTY YEARS IS DISCUSSED. THIS IS ATTRIBUTED TO THE HIGH QUALITY OF THE PRODUCT SUPPORTED BY A GOOD ADVERTISING CAMPAIGN AND TO THE CHANGES OF ITALIAN FOOD HABITS. A. P.

Details

  • Original title: [In Italian. / En italien.]
  • Record ID : 1989-2100
  • Languages: Italian
  • Subject: Figures, economy
  • Source: Industria italiana del Freddo - vol. 41 - n. 6
  • Publication date: 1987
  • Document available for consultation in the library of the IIR headquarters only.

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