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THE EMERGENCE OF NEW FREEZING FIRMS STRENGTHENS COMPETITION.

LA CHASSE AUX GROS EST OUVERTE (L'ARRIVEE DE NOUVELLES ENTREPRISES DE CONGELATION RENFORCE LA CONCURRENCE).

Author(s) : LAGOBINIERE N.

Type of article: Periodical article

Summary

THIS ARTICLE DESCRIBES THE CURRENT SITUATION OF FRENCH MANUFACTURERS OF FROZEN PRODUCTS, THE STRATEGY DEVELOPED BY THE MAJOR MANUFACTURERS IN FACE OFRELATIVE STAGNATION IN MARKET GROWTH, DURING 1988, THE EMERGENCE OF NUMEROUS NEW AND SPECIALIZED MANUFACTURERS IN COMPETITION WITH THEM, COMPETITION WITH NEW SEGMENTS OF < READY-TO-USE > PRODUCTS AND MINIMALLY PROCESSED FOOD, AND, FINALLY, A RELATIVE DECREASE IN MARGINS THE FOLLOWING TOPICS ARE EXAMINED: INVESTMENT EFFORT, INCREASE IN ADVERTISING AND COMMERCIAL PRESSURES, IMPROVEMENTS IN DIFFERENT PRODUCT CATEGORIES, NEW PACKAGING, CLOSER CO-OPERATION BETWEEN SUPPLIERSAND DISTRIBUTORS, THE SETTING UP ABROAD, DIVERSIFICATION AND CREATION OF SUPPLY POINTS. J.R.

Details

  • Original title: LA CHASSE AUX GROS EST OUVERTE (L'ARRIVEE DE NOUVELLES ENTREPRISES DE CONGELATION RENFORCE LA CONCURRENCE).
  • Record ID : 1990-1325
  • Languages: French
  • Subject: Figures, economy
  • Source: Agro Ind. - n. 51
  • Publication date: 1989/08
  • Document available for consultation in the library of the IIR headquarters only.

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