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Doors on supermarket refrigerators inhibit shoppers

A shopping research company from the UK studied the impact that doors on supermarket refrigerators have on consumers' behaviour.

Doors on supermarket fridges are more and more common, since they save energy. But in some cases, retailers argue that those doors act like barriers to sales. Other retailers wonder if customers avoid the cold aisle because it is actually too cold when there are no doors.

That is why the ...

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