ShareGerman ice-cream market most valuable in Europe
The German ice-cream market is the most valuable in Europe, worth 2.01 billion € in 2013.
The German ice-cream market is the most valuable in Europe, worth 2.01 billion € in 2013, according to market research firm Canadean.
Last year Germany produced a staggering 627 million litres of ice cream, according to the website markeneis.de. Of that, 80% was produced industrially, 17% commercially and the remaining 3% for the soft-serve sector.
It is older people, not children, who are driving the category forward. Consumers aged 55 and older account for almost 40% of consumption, although they only make up a third of the population. By contrast, Germans under 18 only gobble up 15% of all that ice cream.
Last year Germany produced a staggering 627 million litres of ice cream, according to the website markeneis.de. Of that, 80% was produced industrially, 17% commercially and the remaining 3% for the soft-serve sector.
It is older people, not children, who are driving the category forward. Consumers aged 55 and older account for almost 40% of consumption, although they only make up a third of the population. By contrast, Germans under 18 only gobble up 15% of all that ice cream.