Organic products strengthening frozen food market
According to Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, in a recent report by market research publisher Packaged Facts, consumers are slowly warming up again to frozen foods due to convenience of the products and the recent introduction of more natural and organic frozen offerings. New natural and organic innovations are adding appeal to a category previously plagued by negative perceptions of quality, taste and healthfulness.
According to Packaged Facts research director David Sprinkle, “frozen foods of all kinds have been challenged especially in recent years by a growing demand for fresh products or, at least, fresher products in refrigerated rather than frozen form. Nevertheless, frozen products identified as natural or organic are having a more positive experience than frozen foods in general.”
Looking ahead, the future of the frozen foods segment is encouraging after several years of challenges and slowly declining sales. Packaged Facts estimates that sales of the collective frozen food categories dinners/entrées, pizzas, side dishes, and appetizers/snacks will edge up from USD 22bn in 2014 to USD 23bn in 2019.