ShareThe frozen food market in Brazil
The frozen food market is prospering in Brazil: from 2008 to 2013, this sector’s revenue grew by 120%, according to ABIA, the Brazilian Association of Food Companies, attaining around € 3.48 billion in 2013.
The frozen food market is prospering in Brazil: from 2008 to 2013, this sector’s revenue grew by 120%, according to ABIA, the Brazilian Association of Food Companies, attaining around € 3.48 billion in 2013.There are over 700 frozen food companies in Brazil, with more than 90% of them being small businesses.
The main reasons for the growth seen in this sector are the:
• Expansion of the Brazilian middle class
• Increase in the population's purchasing power
• Increase in the number of people working full time. This leaves less time to take care of the house, including preparing meals
Other factors have a significant part in the growth of the frozen-food market in Brazil such as smaller families and the increase in the number of people living alone. A survey conducted in 2011 by FIESP, the Federation of Industries of the State of São Paulo, and IBOPE a large statistics company, showcased the main Brazilian food trends. In it, convenience was noted as the most important aspect taken into consideration when buying food, 34%, ahead of quality of food, 23%.
This growth can also be seen when analyzing the space allocated for frozen food in Brazilian supermarkets: since the start of 2000 to the beginning of 2010, the space allocation for these products grew from 5% to 30% of the supermarkets.
Brazil’s main exported frozen product is meat, with the state of Paraná being the main exporter of this product. Brazil exports over 2 million tons of frozen meat, with 37% of this passing through the port of Paranaguá, in the state of Paraná.
The vegetarian food market is also rising in Brazil, as is demand for vegetarian frozen products. Mr. Veggy is the main player in this niche in Brazil, producing over six tons of frozen vegetarian meals every month. Located in the state of São Paulo, Mr. Veggy had an annual growth of 40% per year from 2004-2013.
The three most popular frozen-food products being consumed in Brazil are currently meat, pizzas and lasagnas. They are consumed by 39%, 33%, and 10%, respectively, of all the people who purchase frozen food.
Source: The Brazil Business
The main reasons for the growth seen in this sector are the:
• Expansion of the Brazilian middle class
• Increase in the population's purchasing power
• Increase in the number of people working full time. This leaves less time to take care of the house, including preparing meals
Other factors have a significant part in the growth of the frozen-food market in Brazil such as smaller families and the increase in the number of people living alone. A survey conducted in 2011 by FIESP, the Federation of Industries of the State of São Paulo, and IBOPE a large statistics company, showcased the main Brazilian food trends. In it, convenience was noted as the most important aspect taken into consideration when buying food, 34%, ahead of quality of food, 23%.
This growth can also be seen when analyzing the space allocated for frozen food in Brazilian supermarkets: since the start of 2000 to the beginning of 2010, the space allocation for these products grew from 5% to 30% of the supermarkets.
Brazil’s main exported frozen product is meat, with the state of Paraná being the main exporter of this product. Brazil exports over 2 million tons of frozen meat, with 37% of this passing through the port of Paranaguá, in the state of Paraná.
The vegetarian food market is also rising in Brazil, as is demand for vegetarian frozen products. Mr. Veggy is the main player in this niche in Brazil, producing over six tons of frozen vegetarian meals every month. Located in the state of São Paulo, Mr. Veggy had an annual growth of 40% per year from 2004-2013.
The three most popular frozen-food products being consumed in Brazil are currently meat, pizzas and lasagnas. They are consumed by 39%, 33%, and 10%, respectively, of all the people who purchase frozen food.
Source: The Brazil Business