A brilliant summer for the minimally processed vegetables.

Un été radieux pour la 4e gamme.

Author(s) : PARIGI J.

Type of article: Article

Summary

After a long price drop and a favorable summer, producers experienced a 5% increase in sales of ready-to-use salads in 1994 in large- and medium-sized stores. However, the market remains thin and fragile, with only 20% of its customers loyal.

Details

  • Original title: Un été radieux pour la 4e gamme.
  • Record ID : 1995-3928
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 88
  • Publication date: 1994/12
  • Document available for consultation in the library of the IIR headquarters only.

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