SharePrivate label top dog in French pizza; three brands vie for second place.
Author(s) : SCHATZBERG J.
Type of article: Article
Summary
Marie-Vivagel (Danone) takes brand leadership in the French market, thanks to merger of two former competitors; France Glace Findus (Nestlé) bumped to second place among brands, with McCain in third. Brands and private label alike emphasize greater segmentation in the category.
Details
- Original title: Private label top dog in French pizza; three brands vie for second place.
- Record ID : 1998-3561
- Languages: English
- Subject: Figures, economy
- Source: Quick frozen Foods int. - vol. 39 - n. 2
- Publication date: 1997/10
- Document available for consultation in the library of the IIR headquarters only.
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Indexing
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Espagne : le marché des plats préparés.
- Author(s) : REGULSKI C.
- Date : 2001/02
- Languages : French
- Source: Bull. CFCE, VIPS - n. 2
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USA moonstruck by frozen pizza, processors moon...
- Author(s) : WISHNOW S. J.
- Date : 1997/10
- Languages : English
- Source: Quick frozen Foods int. - vol. 39 - n. 2
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Un été radieux pour la 4e gamme.
- Author(s) : PARIGI J.
- Date : 1994/12
- Languages : French
- Source: Linéaires - n. 88
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Produits traiteurs frais et réfrigérés.
- Date : 1995/04
- Languages : French
- Source: Process - n. 1104
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French market overview: mad cow panic, cheap fr...
- Author(s) : SCHATZBERG J.
- Date : 1997/10
- Languages : English
- Source: Quick frozen Foods int. - vol. 39 - n. 2
View record