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Private label top dog in French pizza; three brands vie for second place.

Author(s) : SCHATZBERG J.

Type of article: Article

Summary

Marie-Vivagel (Danone) takes brand leadership in the French market, thanks to merger of two former competitors; France Glace Findus (Nestlé) bumped to second place among brands, with McCain in third. Brands and private label alike emphasize greater segmentation in the category.

Details

  • Original title: Private label top dog in French pizza; three brands vie for second place.
  • Record ID : 1998-3561
  • Languages: English
  • Subject: Figures, economy
  • Source: Quick frozen Foods int. - vol. 39 - n. 2
  • Publication date: 1997/10
  • Document available for consultation in the library of the IIR headquarters only.

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