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CHANGES IN THE FRENCH MARKET FOR ICE CREAM.

GLACES : CHANGEMENT DE DECOR.

Type of article: Article

Summary

PRESENTATION OF SEVERAL ARTICLES DEALING WITH THE FRENCH MARKET FOR ICE CREAM, INCLUDING THE FOLLOWING TOPICS; 1) ANALYSIS OF THE MARKET (SEGMENTATION, DEVELOPMENT OF PRODUCTION AND THE INTERNAL MARKET, ORIGIN OF IMPORTS, ETC); 2) STUDY OF DEVELOPMENTS, CHANGES AND INNOVATIONS, ANALYSIS OF MOTIVATION FOR PURCHASE AND PRESENTATION OF SOME NEW PRODUCTS (PACKAGING, HALF-LITRE CONDITIONING, NEW AROMAS, ICE CREAM WITH YOGURT); 3) STUDY OF VARIETIES, DURING SUMMER AND THE OFF-SEASON, IN SUPER AND HYPERMARKETS (IMPORTANCE OF DISPLAY CABINETS, LOCATION IN THE SHOP); AND 4) INTERVIEW OF AN IMPORTANT FRENCH MANUFACTURER WHO UNDERLINES THE SIGNIFICANCE OF QUALTY(PINILIVONA)OAM EUROPEAN MARKET IN 1992, NOTABLY AS FAR AS REGULATIONS ARE CONCERNED. J.R.

Details

  • Original title: GLACES : CHANGEMENT DE DECOR.
  • Record ID : 1990-0428
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 5 - n. 42
  • Publication date: 1989/03
  • Document available for consultation in the library of the IIR headquarters only.

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