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Chips: McCain is looking for ways of expanding.

Frites : McCain en quête de relais de croissance.

Type of article: Article, Case study

Summary

40 years experience in the manufacture of precooked frozen chips has enabled the Canadian firm McCain to acquire unequalled knowledge. The question today is: can the group develop outside its speciality?

Details

  • Original title: Frites : McCain en quête de relais de croissance.
  • Record ID : 2005-1325
  • Languages: French
  • Source: Process - n. 1211
  • Publication date: 2005/01

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