Europe: distributors' brands are expanding.

Europe : les marques de distributeurs progressent.

Type of article: Article

Summary

Growth of distributors' brands speeded up in Europe last year. Between 1993 et 1998, growth reached a level of 28%. Distributors' brands secured a market share of 11.6% of retail sales in Europe in 1998, this representing a total value of 278 billion USD. This trend is likely to continue: Euromonitor predicts that the market share of distributors' brands will reach a level of 13.9% by 2002.

Details

  • Original title: Europe : les marques de distributeurs progressent.
  • Record ID : 2000-2568
  • Languages: French
  • Source: Bull. CFCE, VIPS - n. 11
  • Publication date: 1999/11
  • Document available for consultation in the library of the IIR headquarters only.

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