ShareFresh horticultural products packing modernization, an important element of new marketing strategies.
Modernizarea ambalajelor si ampalarii produselor horticole proaspete, element important al noilor strategii de marketing.
Author(s) : POPESCU I., TATARU M.
Type of article: Article
Summary
The paper presents some problems reported on the functions and the role of packing as an element of new modern marketing strategies, as well as the current situation in Romania, and the measures required to modernize this important segment.
Details
- Original title: Modernizarea ambalajelor si ampalarii produselor horticole proaspete, element important al noilor strategii de marketing.
- Record ID : 1997-3342
- Languages: Romanian
- Source: Hortinform - vol. 5 - n. 10
- Publication date: 1996/10
- Document available for consultation in the library of the IIR headquarters only.
Links
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