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Häagen-Dazs ice-creams: a brand just as any other soon?

Crèmes glacées Häagen-Dazs bientôt une marque comme les autres ?

Author(s) : REIDIBOYM M.

Type of article: Article

Summary

The results are disappointing in certain European countries. The important firms of this sector are organising to withstand the competition. Five years after its arrival on the European market Häagen-Dazs stands at the parting of the ways. Focusing on a few promising markets, including France, the subsidiary of Grand Met is imposing itself important volume goals and enter the discount era.

Details

  • Original title: Crèmes glacées Häagen-Dazs bientôt une marque comme les autres ?
  • Record ID : 1995-3904
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 94
  • Publication date: 1995/06
  • Document available for consultation in the library of the IIR headquarters only.

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