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Private label ice cream producers scoop up one-quarter of French market.

Author(s) : SCHATZBERG J.

Type of article: Article

Summary

Packing 55 million liters annually, the combined output of own-label specialists surpasses that of brand leader Motta. As providers of ice cream products for leading super- and hypermarket chains, they are going the extra mile to underscore quality as well as price.

Details

  • Original title: Private label ice cream producers scoop up one-quarter of French market.
  • Record ID : 1995-0595
  • Languages: English
  • Subject: Figures, economy
  • Source: Quick frozen Foods int. - vol. 35 - n. 4
  • Publication date: 1994/04
  • Document available for consultation in the library of the IIR headquarters only.

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