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HOME DELIVERY OF FROZEN FOOD ON THE RISE IN GERMANY.

[In German. / En allemand.]

Type of article: Article

Summary

THE MARKET IN THE FORMER FRG GREW BY 10% IN 1990, TO MAKE UP 33% OF THE TOTAL FROZEN-FOOD MARKET (EXCEPT POULTRY). THE ARTICLE DESCRIBES THE STRATEGIES OF COMPANIES INVOLVED IN THIS SECTOR. SOME TRENDS NOTED: THE INCREASING PROPORTION OF PREPARED MEALS WITHIN FROZEN FOODS AND GREATER VARIETY IN PACKAGE SIZE, FOR EXAMPLE. IN WESTERN GERMANY THE PRODUCTS ARE PRE-ORDERED AND HOME-DELIVERED ; IN EASTERN GERMANY THE TRUCK PARKS AT A CERTAIN LOCATION, TO WHICH CUSTOMERS COME, PLACE THEIR ORDERS AND TAKE AWAY THE PRODUCTS. THE MARKET OUTLOOK IS VERY PROMISING. M. C.

Details

  • Original title: [In German. / En allemand.]
  • Record ID : 1992-2510
  • Languages: German
  • Subject: Figures, economy
  • Source: Tiefkühl-Rep. - vol. 20 - n. 1-2
  • Publication date: 1992/01
  • Document available for consultation in the library of the IIR headquarters only.

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