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NEW FANCIES (PRECOOKED FROZEN FOODS).

NOUVEAUX COMPORTEMENTS (PLATS CUISINES SURGELES).

Type of article: Article

Summary

DEVELOPMENT OF PRECOOKED FROZEN FOODS IN FRANCE. THE RANGES OF PRODUCTS RECENTLY BROUGHT ONTO THE MARKET BY FRENCH MANUFACTURERS ARE LISTED AND THE CONCEPTS ORIENTING THEIR MARKETING ARE ANALYSED (LIGHT MEALS, FINE FOODS, EXOTIC AND CONVENTIONAL COOKING). THE PRACTICAL ASPECT DEVELOPED BY MANUFACTURERS IS NOTED (PACKAGING FACILITATING REHEATING, INDIVIDUAL PORTIONS) AS WELL AS THEIR EFFORTS IN ADVERTISIN J. R.

Details

  • Original title: NOUVEAUX COMPORTEMENTS (PLATS CUISINES SURGELES).
  • Record ID : 1988-2126
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 3 - n. 30
  • Publication date: 1988/02
  • Document available for consultation in the library of the IIR headquarters only.

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