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Is 'fresh' always the best?

Author(s) : FORDRED C.

Type of article: Article

Summary

The freshness of the produce we consume has become a major issue in the public's eye. High standards are being demanded, and more fast food chains and major retailers are using the word 'fresh' in their marketing. But just what does 'fresh' mean, and how well equipped is our cold chain to deliver it? The author spoke to five industry experts to find out.

Details

  • Original title: Is 'fresh' always the best?
  • Record ID : 2008-1666
  • Languages: English
  • Source: EcoLibrium - vol. 7 - n. 4
  • Publication date: 2008/05

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