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Merchandising of quick-frozen food shelves.

Merchandising de l'espace surgelés.

Author(s) : JULLIEN B.

Type of article: Article

Summary

General report on the issue of introducing quick-frozen food points of sale into different types of supermarkets, whether in specialized shelves, or in more isolated points of sale. The standpoint of some manufacturers is given, and a comparison between two hypermarkets in the urban area of Paris is presented. Y.G.

Details

  • Original title: Merchandising de l'espace surgelés.
  • Record ID : 1995-1891
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 83
  • Publication date: 1994/06
  • Document available for consultation in the library of the IIR headquarters only.

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