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Opposite customer types dictate marketing tactics for CFC recovery.

Author(s) : MCCOMMONS J.

Type of article: Article

Summary

USA air-conditioning contractors determine approaches to CFC-recovery depending on their customers. Two are cited. One deals exclusively with high-income residential districts where it is possible to market the idea of CFC-recovery to a receptive clientele who expects to pay more. The other operates in a lower-income area where the minimum of extra cost must prevail. This contractor finds it is less trouble to recover CFCs and sell the refrigerant to a wholesaler for any cleaning required for re-use. D.W.H.

Details

  • Original title: Opposite customer types dictate marketing tactics for CFC recovery.
  • Record ID : 1994-3403
  • Languages: English
  • Subject: Figures, economy
  • Source: Air Cond. Heat. Refrig. News - vol. 190 - n. 10
  • Publication date: 1993/11/08
  • Document available for consultation in the library of the IIR headquarters only.

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