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Quick-frozen dishes: sachets make frozen-entrée profits even greater.

Plats cuisinés surgelés : encore de la marge grâce aux sachets.

Author(s) : REIDIBOYM M.

Type of article: Article

Summary

Frozen dishes have almost become as common as canned dishes. Innovations like individual sachets have ignited the market, but have eaten away at sales of conventional packages, especially individual-sized ones.

Details

  • Original title: Plats cuisinés surgelés : encore de la marge grâce aux sachets.
  • Record ID : 1997-2296
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 108
  • Publication date: 1996/10
  • Document available for consultation in the library of the IIR headquarters only.

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