Blueberries market in the European Union

Although fresh blueberry imports are on the rise and gaining market share, frozen blueberries still accounted for over 60% of total EU blueberry imports from the world with a value of USD 431.5 million.
The market for fresh blueberries in the European Union (EU) is demonstrating strong growth in terms of imported products over the last five years experiencing a compound annual growth rate (CAGR) of 21.5% from 2010-14.

Alongside rising disposable incomes and health consciousness, the appeal of fresh blueberries is quickly gaining ground.  In 2014, the EU imported USD 285.3 million of fresh blueberries from the world, which was USD 152.6 million more than the value recorded in 2010, representing significant growth.

Although fresh blueberry imports are on the rise and gaining market share, frozen blueberries still accounted for over 60% of total EU blueberry imports from the world with a value of USD 431.5 million.  Inter-EU trade of fresh and frozen blueberries in 2014 were USD 400.9 million and USD 836.7 million, respectively. Both fresh and frozen blueberries experience an increase in growth from 2010-14 with CAGR’s of 20.4% and 6.9%, respectively.

Canada was the eight-largest non-EU supplier of fresh blueberries with imports valued at USD 2.6 million and the largest non-EU supplier of frozen blueberries with imports valued at USD 68.6 million to the EU in 2014.

Source: Canada's Minister of Agriculture and Agri-Food