The French frozen food market

Total consumption (including foodservice as well as retail channels) amounted to an estimated EUR 9.1bn in 2013, of which the retail sector was worth approximately 60%.
Total consumption (including foodservice as well as retail channels) amounted to an estimated EUR 9.1bn in 2013, of which the retail sector was worth approximately 60%.

Volume sales of frozen foods in France were worth in excess of  2 million tonnes in 2013, or nearly 32 kg per capita. However, the category declined by more than 2% in volume terms during the last year, reflecting its mature state.
Large retail outlets such as supermarkets and hypermarkets account for over half (55%) of sales of frozen foods in France, with the remainder made up by discount retailers, freezer centers and home delivery outlets.
Ice cream represents the largest sector, with a share of 31%. Frozen meat and fish and seafood account for additional shares of 20% and 12% respectively, whilst at the other end of the scale, frozen potato products and frozen pizza both account for less than 10% of overall sales.

In 2013, total consumption of ice cream in France amounted to an estimated 350 million liters, having increased by around 2% from the previous year. French per capita consumption of ice cream in 2013 was 5.3 liters, which ranks below other European countries such as the UK (5.6 liters), Germany (7.5 liters) and the Netherlands (8.9 liters). Ice cream is regularly purchased by up to 85% of French households.

In 2013, the French market for frozen meat products was worth an estimated EUR 750 million, having increased by just over 1% compared with the previous year. One of the better performing sectors has been frozen minced beef, sales of which increased by nearly 9% during 2013 to EUR350m, or almost 47% of the total category.

In 2013, value sales of frozen fish and seafood were worth an estimated EUR 475 million , having fallen by around 3% from the previous year. Volume sales were worth around 65,000 tonnes, or nearly 1 kg per capita.

In 2013, the frozen ready meals sector was valued at EUR 455 million, having decreased by almost 4% within the last year. Volume sales declined by more than 14% to 55,000 tonnes, or less than 1 kg per capita. The frozen sector accounts for just under a quarter (24%) of the French market for ready meals in value terms, trailing both ambient/canned (43%) and chilled (33%). In volume terms, the share taken by frozen ready meals drops to less than 18%.
Meat-based products account for a leading 60% of sales within the frozen sector.

In 2013, the French market for frozen pizza was worth EUR 285 million, having increased by 4.5% from the previous year. Volume sales amounted to an estimated 49,000 tonnes.

Frozen vegetables retail sales were worth approximately 175,000 tonnes in volume terms, with value sales worth an estimated EUR388m. Single-variety vegetables such as green beans dominate the sector, accounting for almost two-thirds (65%) of consumption, ahead of mixed variety vegetables (27%). Frozen products account for a third of total consumption of fresh produce in France, ahead of canned (11%) but way behind the fresh sector (57%).

The French retail market for frozen potato products was worth an estimated EUR 325 million in 2013, having experienced a modest increase compared with the previous year. Volume sales during this time were worth 188,000 tonnes, or 2.7 kg per capita.

Source: frozenfoodeurope.com