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The hidden cold chain behind Valentine’s Day roses

The average journey of a Valentine’s rose, from harvesting in South America to the point of sale in the US, is 10-12 days during which the role of refrigeration is essential.

About 60% of American men were expected to buy flowers on February 14, St Valentine's Day, representing an expenditure of about USD 2 billion.1,2


High volume, perishable products and long transportation...

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