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A STUDY OF FACTORS AFFECTING THE DEMAND FOR QUICK-FROZEN FOODS IN BUDAPEST.

[In Hungarian. / En hongrois.]

Author(s) : FELBER M.

Type of article: Article

Summary

THE DEPARTMENT FOR MARKET RESEARCH AND ORGANIZATIONS, KARL MARX UNIVERSITY FOR ECONOMICS (BUDAPEST), MADE A STUDY OF THE MARKETABILITY OF QUICK-FROZEN FOODS IN BUDAPEST. THE PURCHASE AND CONSUMPTION HABITS OF THE POPULATION, THE SUPPLY OF THE QUICK-FROZEN FOOD AND ALTERNATIVE PRODUCTS WERE INVESTIGATED. THE AIM OF THE STUDY WAS TO PROVIDE THE REFRIGERATION-INDUSTRY WITH MORE INFORMATION AND ENABLE IT TO ADJUST ITS MARKETING ACTIVITIES.

Details

  • Original title: [In Hungarian. / En hongrois.]
  • Record ID : 1990-0430
  • Languages: Hungarian
  • Subject: Figures, economy
  • Source: Hütöipar - vol. 35 - n. 1
  • Publication date: 1989
  • Document available for consultation in the library of the IIR headquarters only.

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